Synthetic Data

Synthetic Data: The Future is Fake (and That’s Fantastic!)

Let’s start with a simple truth: real data is messy, slow, expensive, and sometimes...impossible. You know the drill. You want to test a new campaign strategy. But you don’t have enough customer data. Or the data is locked behind GDPR handcuffs. Or your existing data is 80% cats (well, not literally... but close enough in