We're not here because we needed something to build.

We're here because we got tired of seeing good marketing fail — not because of bad ideas, because of assumptions.

We built SynthetIQ because we got tired of watching smart marketers forced to guess.

After years working inside global brands, media agencies, and tech consultancies, we saw the same thing over and over: teams under pressure to deliver performance, stuck with lagging data, slow research, bias & freshness of survey data and “insights” that look great in decks but go nowhere.

Everyone says “test and learn,” but no one has the time, the clean data, or the budget to do it properly.

So we created what we always needed — a faster, safer, smarter way to know what works before you spend. Using synthetic audiences powered by real-world behavior, SynthetIQ simulates campaign outcomes and delivers launch-ready recommendations mapped to platforms you already use.

And let’s be clear: we’re not here to “disrupt” the industry. That’s lazy hype. Our belief is simple: if your strategy can’t prove its value before you spend, it has no business going live. We didn’t build SynthetIQ to shake things up—we built it to make things finally work the way they should.