We're not here because we needed something to build. We're here because we got tired of seeing good marketing fail — not because of bad ideas, but because of bad assumptions.

Our team has led global strategy, been involved in global agency pitches, scaled high-growth DTC brands, and built AdTech infrastructure for the platforms you spend on every day. We've run campaigns, built models, and sat in meeting rooms where "let's see how it performs" passed as a plan.

We built SynthetIQ to fix that.

Our belief is simple: if your strategy can't prove itself before spend, it has no business going live.

We don't do dashboards. We don't do fluff.

We simulate what works — and we show you how to activate it.