A: Synthetic data is artificially generated data that looks and behaves like real customer data — but without using any personally identifiable information (PII). SynthetIQ builds AI-generated personas using behavioural models, real-time signals, and contextual inputs. Think of it like a flight simulator: it lets you test campaigns, messages, budgets, and audiences in a simulated environment, so you can see what works — before spending real money or running live ads.No privacy risks. No waiting for post-campaign reports. Just intelligence upfront.

SynthetIQ is extremely accurate — because it models the real world, not some idealised version of it. Our simulations are grounded in how platforms like Meta, Google, TikTok, and DV360 actually deliver media: from audience targeting logic and bidding dynamics to ad fatigue and funnel drop-off. We generate synthetic personas that behave like real customers, using behavioural signals and market context — without relying on personal data. The result is decision-ready intelligence that mirrors how your strategy will perform in-market. This isn’t guesswork or averages. It’s forecastable media performance, built for people who need confidence before committing budget. You wouldn’t fly a plane without simulation. Why launch a media plan without one?

A: 100% yes. SynthetIQ never uses personal data, cookies, or tracking identifiers. Everything is built from non-PII data like behavioural trends, platform signals, and publicly available intent cues. This makes it fully compliant with GDPR, CCPA, and other global privacy frameworks. You can test, plan, and model confidently without worrying about consent banners or legal reviews. Privacy isn’t a checkbox — it’s baked into the product.

A: Yes — and that’s what makes SynthetIQ different. The personas, audience segments, and media plans you build in simulation are directly mapped to real targeting options available in: - Meta (Facebook/Instagram): Interests, behaviours, lookalikes - Google Ads: In-market and affinity segments - TikTok: Interest clusters and behaviour groups DV360 / The Trade Desk: Deal IDs, contextual categories, and custom segments just to name a few. You don’t need to guess how to apply simulation insights. You click, map, and go.

A: Because testing live means wasting budget to find out what doesn’t work. SynthetIQ flips the model: simulate first, activate second. It’s faster, safer, and smarter. You’ll know which message performs best, which channel returns highest ROAS, and how to allocate budget — all before spending anything. It’s not about replacing testing — it’s about making your testing budget go further by removing obvious failures upfront.

A: No. SynthetIQ is for smart budgets, not just big ones. Whether you’re allocating 10k or 10 million, it’s always better to know what works before you spend. Simulation helps startups avoid costly misfires — and helps large enterprises scale without guesswork.

The ROI is simple: you stop wasting money on campaigns that should never have gone live. With SynthetIQ, you pre-validate strategy, pressure-test performance, and allocate budget with full confidence — before your first impression is even served. You avoid “learning phase” losses, reduce time spent fixing underperforming campaigns, and launch only what’s been proven to work in simulation. This means higher ROAS, faster time-to-value, and zero tolerance for guesswork. The real ROI? You don’t need to wait and see how it performs. You already know. And that changes everything.

SynthetIQ is priced like the performance partner it is — not like another seat-based software tool. We operate on a Data-as-a-Service model, meaning you pay for validated strategy, simulated performance, and activation-ready intelligence — not access. Whether you're simulating one campaign or scaling across regions, pricing is tailored to how much strategic firepower you need:
Essentials → For lean teams who want validated personas, strategic insights, and campaign simulation before spend.

Pro → For in-house marketers who want full-funnel forecasting, creative testing, and mapped targeting outputs for live activation.

Enterprise → For brands, holding groups, or multi-market teams who need custom persona models, dedicated support, and full platform integration.

Book a demo with one of our experts — we’ll show you exactly how much waste you’ll avoid before you even subscribe.

SynthetIQ doesn’t cost money. Guesswork does.

Not at all. SynthetIQ is designed to fit around your existing workflow — not replace it. We don’t ask you to swap out your media platforms, dashboards, or planning tools. We simulate performance using your strategy, your goals, and your ecosystem — then give you outputs that plug straight into Google Ads, Meta, DV360, TikTok, or your preferred DSP. No disruption. No retraining.J ust smarter decisions layered right into your current stack.