SynthetIQ.

Design.

Simulate. Convert.

PREDICTIVE. PRECISION.

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  1. SynthetIQ lets you design your marketing strategy with confidence, simulate real campaign performance before spending any budget, and align every decision to real-world platform targeting.

If Your Strategy Can’t Pass Simulation, It Has No Business Going Live.

You wouldn’t launch a product without testing it. Why launch a media plan blind?

SynthetIQ is your flight simulator for media. Just like pilots prepare for every outcome before takeoff, you can test your strategy under real-world conditions — predicting which channels, messages, and creative drive real ROI — before your budget ever leaves the account.

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No more guesswork. No more waste. Because hope is not a strategy.

 

How It Works.

If it can’t prove ROI, it doesn’t fly.

Step 1: Build Synthetic Personas That Mirror Reality

Create accurate customer models using behavioural signals, real-time context, and machine learning — not personal data. These personas reflect real intent, not guesswork.

Step 3: Map Simulations to Real-World Targets

Every tested insight links directly to platform targets — Meta interests, Google segments, TikTok behaviours, DV360 deals. No translation. No data loss. Just ready-to-run precision.

Step 2: Pressure-Test Every Strategic Assumption

Simulate campaign outcomes before launch to see what converts, what drives intent, and what works where. Gain certainty upfront — not after the budget’s gone.

Step 4: Launch What Earns the Right to Be Funded

Export proven audiences and media mixes straight into your ad stack. Because spending budget should be the reward for validation — not the test itself.

Validate Everything Before You Fund Anything.

Pre-Test Every Strategic Variable

Simulate messaging, hooks, pricing, and creative before you go live. Learn what works in a controlled environment — and save your budget for proven winners.

What You Test Is What You Can Launch

Synthetic personas map directly to real platform targets — Meta, Google, TikTok, YouTube, DV360. No proxies. No translation. Just real segments, ready to activate.

Know the Best Plan Before You Spend

Simulate budget splits across channels and audiences to find the highest-ROAS mix — before you place a single bid. Test first. Fund only what earns.

 

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Metrics That Move the Business

Predictable ROIModel and choose only high-performing paths. No more gut-based planning.

Smarter SpendReallocate budget to the personas and channels that prove themselves in simulation.

Faster Time to ValueGo live only with strategies you know are ROI-positive — not “test and hope” campaigns.

SynthetIQ focuses on the only KPIs that matter:

Conversions. CAC. ROI. Growth.

We reject vanity metrics like impressions, likes, and CPMs. Instead, we model how strategies lead to real customer acquisition and revenue — and simulate the journey before it costs you anything.

Who It’s For.

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Media Agencies

Win pitches with pre-validated, activation-ready strategy. No guesswork — just proof.

If your job is to make media perform — and prove it — this is for you.

SynthetIQ is for teams who are done guessing and ready to prove value before spend.

In-House Teams

Give your CFO and CMO strategic clarity. Forecast impact. Pre-justify spend.

Performance Marketers

Simulate campaigns before launch. Skip the learning phase. Test, validate, and optimise without wasting budget.

Growth Marketers & DTC Brands

Move Fast — With Foresight Test hooks, channels, offers at scale without losing control, brand integrity, or margin.

Strategy & Planning Leads

Bring Science to Planning. Simulate reach and ROAS before launch. Strategy isn’t a slide — it’s a tested asset.

CMOs: De-Risk Big Bets

De-risk big bets. Prove your mix. Defend your budget with data — not hope.

 

Procurement & Finance

Validate efficiency before spend. Use simulation to align media plans with business outcomes.